Spotify is widening its video podcast money lane
Spotify's podcast partner program is moving into more markets, and the pitch is clear: creators can earn from both audio ads and Premium video viewing without leaving the open podcast world.
Original Geekish context based on the sources linked below.
The short version
TechCrunch reports that Spotify is expanding its partner program for podcasts to 35 regions this fall, including Italy, Spain, Brazil, Mexico, Colombia, Poland, Chile, the Dominican Republic, and the Bahamas.
What creators can earn from
The program lets eligible podcasters earn from ad revenue sharing and Premium revenue sharing. TechCrunch says video impressions from Premium users count toward revenue, while free-user listening can generate ad-share money.
Why this matters
Spotify says video podcast consumption on the service is up 140% since video podcasts launched in 2022, and monthly payouts to shows have risen by more than a third since January. That turns video podcasting from a format experiment into a creator-economy lever.
Geekish take
The important bit is flexibility. If creators can keep outside sponsorship revenue and distribute elsewhere, Spotify gets a stronger video catalog without forcing every show into a closed-platform bet.
Want more tech without boring tech-site energy?
Follow Geekish for sourced quick reads, AI, gadgets, apps, creator tools, and internet culture.
Get the tech drop