Google Beam is expanding its 3D video booths beyond the demo phase
Google says Beam is coming to more countries, partners, and shared-work locations as it tries to make more lifelike video meetings feel less like a trade-show trick.
What happened
Google says Google Beam is expanding to five new countries and adding more partners and customers. The company describes Beam as a 3D video communication system meant to make remote meetings feel more present than a flat video call.
The notable business move is a partnership with Industrious, the flexible-workplace company, which Google says will create an extended Beam network that people can book in shared-office locations.
Why it matters
Beam is an old geek dream in a practical costume: telepresence that tries to preserve eye contact, depth, and body language without requiring everyone to wear headsets. The expansion does not prove it will become normal office infrastructure, but it does move the project from novelty toward availability.
Google's framing is also very workplace-focused. The company says early customers and partners are using Beam for meetings where connection and presence matter, which puts it closer to premium conference-room hardware than consumer video chat.
Quick takeaways
- Google says Beam is expanding to five new countries.
- Industrious is partnering with Google to add bookable Beam locations.
- The pitch is higher-presence meetings, not a consumer social product.